Legal
Privacy Policy
Allevara ("we," "us," or "our") operates the website allevara.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, place an order, or interact with our advertisements, including those on Facebook and Instagram (Meta Platforms).
By using our Site, you consent to the data practices described in this policy. If you do not agree, please discontinue use of the Site.
1. Information We Collect
Personal Information You Provide:
- Name (first and last)
- Email address
- Shipping and billing address
- Phone number
- Payment information (credit/debit card details are processed securely through our third-party payment processor and are NOT stored on our servers)
- Order history and transaction details
- Customer service communications
Information Collected Automatically:
- IP address and approximate geolocation
- Browser type, device type, and operating system
- Pages visited, time spent on pages, and referring URLs
- Cookies, pixel tags, and similar tracking technologies (see Section 5)
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including shipping and payment processing
- Send order confirmations, shipping updates, and delivery notifications
- Communicate with you about your account, orders, or inquiries
- Send promotional emails and marketing communications (with your consent; you can opt out at any time)
- Improve our website, products, and customer experience
- Detect and prevent fraud or unauthorized transactions
- Comply with legal obligations
- Run and optimize advertising campaigns on platforms such as Facebook, Instagram, and Google
3. How We Share Your Information
We do NOT sell, rent, or trade your personal information. We may share information with:
- Service Providers: Third-party companies that help us operate our business (payment processors, shipping carriers, email marketing platforms, customer support tools, and web hosting providers).
- Advertising Partners: We use Meta (Facebook/Instagram) Pixel, Google Analytics, and similar tools to measure ad performance and deliver relevant ads.
- Legal Compliance: We may disclose information if required by law, subpoena, court order, or governmental regulation.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order data is typically retained for 7 years for tax and accounting purposes.
5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to remember your preferences, analyze site traffic, and serve targeted advertisements through Meta Pixel and Google Analytics.
Meta (Facebook) Pixel: We use Meta Pixel to track conversions from Facebook ads. You can opt out at Facebook Ad Settings.
Google Analytics: You can opt out by installing the Google Analytics Opt-Out Browser Add-on.
6. Your Rights and Choices
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email.
California Residents (CCPA): You have the right to know what personal information we collect, request its deletion, and opt out of the "sale" of your data. We do not sell personal information.
EU/UK Residents (GDPR): You have additional rights including data portability and the right to lodge a complaint with a supervisory authority.
7. Data Security
We implement industry-standard security measures including SSL/TLS encryption, secure payment processing (PCI-DSS compliant), and restricted access to personal data.
8. Children's Privacy
Our Site and products are not intended for children under 18 years of age. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
10. Contact Us
Allevara
Email: support@allevara.com
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